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Wednesday, December 1, 2010

Melinda French Gates: What nonprofits can learn from Coca-Cola | Video on TED.com

Melinda French Gates: What nonprofits can learn from Coca-Cola | Video on TED.com


t TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola,
whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke.
Why shouldn't this work for condoms, sanitation, vaccinations too?


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